How to Fly Your Canadian Flag

How to Fly Your Canadian Flag

When it comes to exporting, the Canadian brand can be used as a competitive advantage around the world—Canadian companies are perceived as innovative, trustworthy, and multicultural, to name just a few positive characteristics. But how do you go about building your company’s brand? This article, the last in a three-part series, shows you four easy ways that even SMEs can use to get started. Part 1 of this series also explains why the Canadian brand is so popular today, and part 2 shows you six ways to leverage your Canadian brand as a competitive advantage. In this article, you’ll explore four methods to build your Canadian brand, including

Putting a maple leaf on their backpacks is a tradition for many Canadians when they go abroad. They do it because they know we’re liked and respected around the globe, and that Canada as a country has one of the best reputations in the world.

But there’s also a business equivalent to the maple leaf on the backpack—the Canadian brand. Wearing it proudly is one way to increase your company’s legitimacy in the global market.

“Being a Canadian company really does make a difference when you’re marketing yourself internationally,” said Kaoutar El Hilali, a Moroccan native who emigrated to Canada several years ago and now runs Glint Innovation, a Toronto-based software company. Read more….

How to Fly Your Canadian Flag

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